Selling Pain Relief
Join IMC-Arizona on March 9, 2007, where Larry Mandelberg will present "Corporate Lifecycles; How and Why Organizations Grow and Die". He will take each participant on a highly interactive journey thru the corporate lifecycle theory, stopping along the way to identify their ideal target client stage. Key issues covered include:
- Identifying functional & dysfunctional organizational behaviors
- Making informed decisions involving change
- Anticipating conflict and reducing friction
The ability of organizations to deal with common problems effectively is the difference between success and failure. Organizations learn to deal with these problems by themselves or they develop abnormal 'diseases' which stymie growth - problems that usually cannot be resolved without external, professional intervention.
The theory of corporate lifecycles analyzes the stages organizations go through as they come into being, grow, age, and eventually die. By defining these stages, the evolutionary process of aging becomes a roadmap map where you can locate any organization and anticipate where it is headed. This 'roadmap format' provides insight into when, why, and how an organization must change. It also helps explain how behaviors that were once healthy can become dysfunctional.
Participants will:
- Understand the changes successful organizations must go through as they grow over time
- Gain knowledge and tools to leverage corporate lifecycles to engage with your ideal prospects
- Use corporate lifecycle insight to educate and engage your current clients
The University Club
39 E. Monte Vista Road
Phoenix, AZ 8500
7:15 - 7:45 am
Registration, Networking, Breakfast
7:45 - 9:00 am
Main Presentation
9:00 - 10:00 am
Session after the Session
